2 Japanese Shrine Treats to Welcome New Year & Get You On A Good Start in 2021.

2 Japanese Shrine Treats to Welcome New Year & Get You On A Good Start in 2021.

In Japan, many people ring in the new year by heading to a nearby shrine in the early days of January. Known as “hatsumode” in Japanese, this refers to the act of the first shrine visit of the year for a person, typically done in the first few days of the year, when everything is fresh (and people have time off from work to head out and make their first prayers).

It is very common for people to even go to the shrine just after the stroke of midnight, meaning huge crowds congregating late at night on January 1.

You might not be able to get out to a Japanese shrine at the start of 2021 — though, given the current pandemic, not many people in Japan will be taking part in it too — but you can enjoy it through shrine-related snacks found in Wowbox’s January Prefecture Box.

Whether they are created by confectionary stores tied to shrines or they boast a shrine theme (with good luck in tow!), you can ring in the new year...with great taste!

A Lavish Shrine North Of Tokyo
World Heritage with 400 Years of History

Toshogu Shrine sits in Nikko, an area in Tochigi Prefecture popular with visitors thanks to its array of shrines, temples and natural beauty. It houses the remains of Tokugawa Ieyasu, founder of the Tokugawa Shogunate. 

Nikko Toshogu Shrine / Photo credit:matcha

It is established in 1617 with nearly 400 years of history and listed as world heritage by its building's architecture and stories. Naturally, it is one of the most popular shrines in the country...and, seeing as it isn’t far from Tokyo, one of the most visited by people from all over the world!

A Sacred Treat -  Nikko Rusk Matcha
Bittersweet taste of Tokugawa Ieyasu's history

Nissho-do storefront in Nikko area

Nisshodo, founded in Showa 12, is a well-established Japanese confectionery shop that offers sweets from Toshogu Shrine in Nikko. The shop is located in the vicinity of Nikko Toshogu Shrine. It has been in business for more than 80 years and continued to innovate and create modern confectionery using traditional Wagashi (Japanese Confectionery) techniques.

The lively and colorful outer packaging design incorporating Nikko Toshogun Shrine's architectural features is the characteristic of the Nikko Rusk series. The snack has a variety of flavors and has accumulated sales of more than 1 million.

This time we selected their matcha flavor, which balances the sweetness of sugar and the bittersweet taste of matcha. It is crispy and delicious, allowing you to taste the unique bittersweet taste of Toshogu's history!

Countdown To Crunch
Dazaifu New Year Woodcarving Bird Turned Your Lies into Blessings

Chidoriya, a 390-year-old confectionary store, is best known for their crispy Tirolian snack.  One of their newest variations comes in a delicious and tart plum flavor, complete with packaging inspired by wood carvings of birds related to Dazaifu Shinto ceremonies, commonly associated with the New Year.

Chidoriya was founded in 1630. Storefront in Hakata, Fukuoka.

Tirolian was originally a traditional Austrian sweet. It was introduced by Chidoriya in 1962 and improved to a Japanese taste. It immediately started the first foreign confectionery trend in Japan!

This packaging design is based on the indispensable woodcarving bird exchange ceremony in New Year's early January.

Dazaifu Shinto & woodcarving bird / Photo Credit:IG @okinawarisa____


These wood-carved birds are bullfinches, which pronounced the same as "Lies" in Japanese. The exchange of these birds represents a lie that was accidentally told last year in exchange for this year's blessings.

With Dazaifu's woodcarving birds and traditional Japanese plum flavor, this treat will help you get good luck in the new year. 
Here’s one tasty snack to help welcome in 2021!

Shrine Treats Bring You A Great Start in 2021

Thanks to these tasty treats found in our January Prefecture Box, you can welcome in the New Year in Japanese style from the comfort of your own home. Here is to a good 2021! 

Remember to Subscribe Before 12/31 to receive the 'New Year' themed January boxes!

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